Solutions

Organic SEO

Focusing on SEO is Not an Option—It's a Necessity
Strict marketing regulations and the highly competitive nature of the senior living industry make precise ad targeting challenging. Families searching for senior care often begin their journey online, and being visible when they are actively seeking solutions is critical. Search engine optimization (SEO) is essential for ensuring that your senior living community stands out in local and regional search results. Our SEO strategies help your community connect with families when they need you most, driving meaningful inquiries and increasing occupancy.
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overview

The Dual Nature of SEO

SEO is Simple: Provide a valuable, quality experience to a relevant audience, and you’ll excel. Like a top restaurant, you can attract more traffic and command premium prices if no one else can match your experience.
But SEO is Also Hard: It requires skills across multiple disciplines—content writers, editors, developers, AI tools, research, image selection, and more—all working in harmony. It’s a team effort.
Proven Strategies

Unrivaled Search Engine Optimization at CB Senior Living

We drive more of the right families to your website by capturing relevant traffic through search. Our goal is to deliver valuable content and establish your senior living community as a trusted authority, helping you advance potential residents and their families through the decision-making funnel. Our expert team leverages the latest tools and techniques to ensure your SEO strategy is both robust and effective, connecting you with the families who need your services the most.
On-Page SEO
Content SEO
Technical SEO
Local SEO
Keyword Research & Strategy
Link & Authority Building
Analytics and Reporting
Roadmaps & Audits

On-Page SEO

On-page SEO is the foundation of any successful organic search strategy. We focus on optimizing your senior living community’s website structure, content, and HTML elements to make it more attractive to search engines and enhance the user experience.

Our on-page SEO services cover everything from thorough keyword research to the strategic placement of meta tags, internal linking, and improving site speed. These optimizations ensure that search engines can effectively crawl and rank your site while providing families with a seamless experience that drives engagement and inquiries.
Keyword Research & Placement
Meta Tags Optimization
Internal Linking Structure
Page Speed Optimization
Mobile Responsiveness
Overcome these common pain points:
Improve Search Engine Rankings
Enhance User Experience
Increase Organic Traffic
Reduce Bounce Rates

Content SEO

Creating high-quality, engaging content is essential for driving organic traffic and building trust with families seeking senior living solutions. Our content SEO strategies focus on developing valuable content that resonates with families, particularly at the top-of-funnel stage.

Whether it’s educational blogs, informative service-specific pages, or engaging videos, we craft content that not only ranks well but also provides real value to your audience. By aligning your content with user intent and optimizing it for search engines, we help you attract families, keep them engaged, and guide them through the decision-making process.
Top-of-Funnel Focused Content
Engaging Media
Treatment-Specific Pages
SEO-Optimized Copy
Balanced Content Strategy
Overcome these common pain points:
Attract Top-of-Funnel Traffic
Improve Search Visibility
Enhance User Engagement
Support Long-Term SEO Growth

Technical SEO

Technical SEO is the backbone of a successful search strategy, ensuring that search engines can easily crawl, index, and rank your website. Our technical SEO services are powered by a collaborative team of developers and SEO experts who work together to ensure your site is technically sound.

From clean code to fast load times and mobile optimization, we make sure that every aspect of your website’s structure and performance is optimized. We address issues like crawl errors, site architecture, and schema markup to improve both search engine visibility and user experience, allowing your high-quality content to deliver maximum results.
Site Speed Optimization
Mobile Optimization
Crawl Error Fixes
Schema Markup
Clean Code & Site Architecture
Overcome these common pain points:
Enhance Crawlability
Improve Site Load Times
Boost Mobile Performance
Fix Technical Issues

Local SEO

In the senior living industry, reaching families in your local area is essential. Our local SEO strategies ensure that your community is not only visible in traditional search results but also prominently displayed on maps and in local searches.

By optimizing your Google Business Profile, managing local citations, and focusing on location-specific keywords, we make sure your community appears at the top of relevant local searches. This boosts inquiries and tours from nearby families searching for trusted senior living options.
Google Business Profile Optimization
Local Citations Management
Location-Specific Keyword Targeting
Map Listings Optimization
Local Reviews & Reputation Management
Overcome these common pain points:
Increase Local Visibility
Drive Local Foot Traffic
Enhance Local Reputation
Improve Google Business Profile Rankings

Keyword Research & Strategy

Our keyword research and strategy services ensure your site targets the most relevant and high-converting search terms. We conduct thorough research to identify keywords that align with your audience’s intent and maximize visibility.

By integrating these keywords into your content and SEO strategy, we help you attract qualified traffic that’s more likely to convert. This data-driven approach ensures you’re capturing the right audience at every stage of the funnel.
Comprehensive Keyword Research
Competitive Keyword Analysis
Intent-Based Targeting
Ongoing Optimization
Overcome these common pain points:
Increase Organic Traffic
Capture Qualified Leads
Outrank Competitors
Adapt to Search Trends

Link & Authority Building

Building authority in the senior living industry requires a strategic approach to link building. We focus on acquiring high-quality, relevant backlinks from trusted websites to improve your domain authority and search rankings.

By leveraging partnerships, content outreach, and ethical link-building practices, we enhance your community’s credibility in the eyes of search engines. This results in stronger rankings and increased organic traffic.
High-Quality Backlinks
Content Outreach
Partnership Development
Ethical Link Building
Overcome these common pain points:
Improve Search Rankings
Boost Organic Traffic
Enhance Credibility
Outperform Competitors

Analytics and Reporting

Tracking your SEO performance is crucial to understanding the effectiveness of your marketing efforts. We provide detailed, regular reports that keep you informed about your site’s progress, traffic growth, and ROI.

Our custom dashboards are tailored to your specific needs, allowing you to monitor the most important metrics at a glance. These dashboards integrate data from all the services and channels we manage, including SEO, paid search initiatives, and social media ads, giving you a complete picture of your marketing efforts and their overall impact.
Custom Dashboards
Comprehensive Reporting
Cross-Channel Data Integration
Goal Tracking & ROI Measurement
Actionable Insights
Overcome these common pain points:
Monitor SEO Progress Easily
Track ROI Across Channels
Make Data-Driven Decisions
Measure Conversions & Goal Achievement

Roadmaps & Audits

Our SEO roadmaps are designed to boost your senior living community’s visibility and organic traffic. We start with a performance audit, evaluating your site’s technical infrastructure and tracking methods.

Next, we gather key data on website structure and performance metrics. Through competitive analysis, we benchmark your performance against industry standards, offering actionable strategies. We identify targeting opportunities through keyword research and audience segmentation, and provide projections on organic traffic growth, inquiries, and SEO budget needs for long-term planning.
Performance Audits
Data Gathering & Analysis
Competitive Analysis
Targeting Opportunities
Projections & Planning
Overcome these common pain points:
Identify Technical Gaps
Optimize Keyword Strategy
Outperform Competitors
Plan for Sustainable SEO
WHO WE SERVE

Our Senior Living Marketing Expertise

Independent Living

Enhancing the visibility of independent living communities, showcasing vibrant, active lifestyles for seniors.

Assisted Living

Connecting families with supportive assisted living communities offering personalized care and enriching environments.

Memory Care

Highlighting memory care programs with targeted campaigns that showcase expertise in dementia and Alzheimer’s support.

Respite Care

Guiding families to short-term care solutions that provide support and peace of mind during transitions or breaks.

Continuing Care Retirement Communities (CCRCs)

Promoting CCRCs with integrated campaigns that highlight the benefits of a continuum of care within one community.

Rehabilitation Services

Driving awareness for senior rehabilitation programs that focus on post-acute care and wellness recovery.

Specialized Care

Showcasing specialized senior care services, from skilled nursing to palliative care, with campaigns that build trust and connection.

Community Events

Increasing engagement by marketing on-site events and activities that showcase the vibrancy and inclusivity of your senior living community.
Our Approach

Why Choose CB Senior Living for Your Marketing Needs?

There’s no one-size-fits-all solution in marketing. Achieving success in the senior living industry requires doing many things well, consistently, and cost-effectively. At CB Senior Living, we believe effective marketing is like a well-diversified investment portfolio—balanced, strategic, and purposeful.

However, we understand that over-diversification can dilute your impact. That’s why we focus on creating the right mix of tactics tailored specifically to your community’s unique goals and audience, ensuring every effort drives meaningful results.

The CB Senior Living Difference

Integrated Approach

We offer a comprehensive range of services, from paid search advertising and SEO to content creation, websites, videos and branding. This integration ensures a unified marketing strategy with more cohesion and less waste.

Specialist Expertise

Our team consists of real human specialists and cutting-edge tools, providing you with expert knowledge and precise execution across all marketing channels. You will always get the A team because that’s all we’ve got.

Cost-Effective Solutions

With CB Senior Living, you don’t have to worry about the high costs associated with building an in-house team. We offer a fixed, no-surprises flat fee, giving you access to a dynamic, flexible, and collaborative team at a fraction of the cost.

Focused Strategy

We believe in the power of focused investment. Our approach ensures that each marketing dollar is spent wisely, maximizing your ROI without unnecessary expenditure.

Consistency and Precision

Success in marketing comes from consistent and precise efforts. Our team works tirelessly to ensure that every campaign is executed flawlessly, driving the results you need to grow your business.

Momentum Starts Here

Increase Occupancy
Boost Your Online Presence
Generate Qualified Leads in Under 30 Days
Book a Conslutation
industry Experience & Results

Why Choose CB Senior Living?

Hundreds of senior living brands have trusted their marketing strategy to our team. Find out why our proven process has worked for them.
We combine our deep knowledge of the senior living industry with a reliable road map that’s been shown to work. Curious about how this could work for you? Book a free consultation to get started or explore some of our case studies.
More than a decade of senior living marketing experience
Expertise in serving communities of all sizes, from single locations to national brands
A team of seasoned marketing experts well-versed in the senior living industry
a Few Of Our Happy Customers:
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Make an Impact Today

There’s never been a better time to start working with our team to elevate your senior living community’s brand.
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You'll connect with a member of our team who knows your industry. We'll review a series of questions about your marketing strategy and long-term goals, as well as answer questions you may have about our process.
Our team was born in Brooklyn over a decade ago. Today, we are spread across the United States, with major hubs on the East Coast and West Coast. This nationwide presence allows us to offer localized insights and broad expertise.
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