Get in Touch
Solutions

Paid Advertising

Precision Meets Creativity in Our Approach to Advertising for Senior Living
In the senior living industry, connecting with the right families at the right time is critical. Paid advertising—encompassing paid search, paid social, and display ads—offers powerful and immediate ways to reach those actively searching for senior care solutions. Our expertise ensures your community is visible where and when it matters most.
See How We Can Help
overview

Strategic Paid Advertising in Senior Living: Merging Creativity and Precision

Paid advertising in the senior living industry demands a careful and strategic blend of art and science. It’s about more than just creating persuasive ads; it involves crafting meaningful messages that resonate deeply with families and caregivers while optimizing those ads for maximum impact across various channels.

This means leveraging data-driven insights to fine-tune your targeting, placement, and timing, ensuring your ads reach the right people at the right moments. By balancing creativity with analytical precision, you can effectively showcase your community’s unique offerings and connect with families searching for senior care solutions.

Paid Search Advertising

Paid search remains a cornerstone of our approach, enabling us to connect with families and individuals actively searching for senior care solutions. Given the competitive landscape, our PPC strategies ensure that your community stands out, reaching those most in need at the right moment.

Paid Social Advertising

Advertising for senior living communities on platforms like Facebook and Google comes with its own set of challenges, including strict policies around targeting and tracking. To navigate these limitations, we’ve developed innovative strategies that ensure compliance while maximizing effectiveness.

By focusing on hyper-local targeting, we saturate the area around your community with ads that highlight your unique offerings and provide valuable content. This approach enhances brand awareness, reduces cost per acquisition, and bolsters lower-funnel channels like paid search. Our strategies ensure your campaigns remain compliant, cost-effective, and impactful, connecting you with families searching for the perfect senior living solution.

Display Advertising

Display ads enable us to create broader awareness of your senior living community, often serving as the first touchpoint in a family’s journey to find care for their loved ones. We strategically place these ads across relevant websites and platforms to maximize visibility, even when traditional targeting methods are restricted.

Our approach to display advertising emphasizes engaging and meaningful creatives that resonate with families and caregivers. By showcasing your community’s unique offerings, we ensure your brand stays top of mind when the need for senior living arises.
Proven Strategies

Premium Paid Advertising at CB Senior Living

We specialize in driving high-quality traffic through expertly managed paid search, paid social, and display campaigns. With a deep understanding of the senior living industry, we ensure that every dollar of your ad spend is optimized for maximum impact. Our campaigns are data-driven, AI-enhanced, and refined by years of experience, helping your community connect with families searching for trusted senior care solutions.
Targeted Advertising
Ad Spend Optimization
Negative Keyword Strategy
Landing Page Excellence
Compliance & Ad Policy Guidance
Call Tracking & Attribution
Innovative Campaign Strategies
Roadmaps & Audits

Targeted Advertising

In the senior living industry, reaching the right families and decision-makers at the right time is essential. Our targeted advertising strategies leverage data and precision targeting techniques to ensure your message resonates with those seeking senior care solutions. By combining audience insights with custom-tailored campaigns, we help you connect with potential residents and their families based on location, demographics, interests, and behaviors.

This approach not only enhances the effectiveness of your ads but also improves the return on your advertising spend.
Geo-Targeting
Behavioral Targeting
Demographic Targeting
Custom Audiences
Advanced Targeting Strategies
Overcome these common pain points:
Increase Lead Quality
Improve ROI
Reach Local Audiences
Reduce Cost Per Acquisition
Enhance Ad Relevance
Reconnect with Prospects

Ad Spend Optimization

Maximizing the return on your advertising investment is crucial, especially in the competitive senior living industry. Ad spend optimization focuses on getting the most out of your budget by refining targeting, adjusting bidding strategies, and continuously monitoring campaign performance.

Our approach ensures that your ads are reaching the right people at the right time, without wasting valuable resources. Through data analysis and strategic adjustments, we help your campaigns achieve better results at a lower cost.
Smart Bidding Strategies
Budget Allocation
Performance Monitoring
Eliminating Wasteful Spend
Data-Driven Adjustments
Overcome these common pain points:
Reduce Wasted Ad Spend
Improve ROI
Adjust to Changing Market Conditions
Optimize Campaign Efficiency

Negative Keyword Strategy

Our curated negative keyword strategy is built on years of experience in the senior living industry, helping you avoid irrelevant searches and ensuring your ad spend is focused where it matters most. With a pre-existing list of industry-specific negative keywords, we eliminate non-converting traffic from the start, saving you time and budget.

This approach ensures that your ads are only shown to high-intent users, improving the overall effectiveness of your campaigns. As your campaigns grow, we continuously refine and expand the list to keep your strategy up to date with evolving trends.
Curated Industry-Specific Lists
Refined Targeting
Ongoing Optimization
Improved Lead Quality
Budget Maximization
Overcome these common pain points:
Leverage Proven Industry Insights
Reduce Wasted Ad Spend
Save Time and Resources
Increase Lead Quality

Landing Page Excellence

A well-designed landing page is critical for turning ad clicks into conversions. In the senior living industry, your landing pages must not only capture attention but also build trust quickly and guide families toward taking action.

Our approach to landing page excellence combines visually compelling design, clear messaging, and strategic calls-to-action to maximize engagement. With years of experience crafting high-converting landing pages, we ensure your visitors are met with a seamless experience that aligns with your campaign goals and drives meaningful results.
Conversion-Focused Design
Compelling Messaging
Message Match
Strategic Call-to-Actions (CTAs)
Mobile Optimization
Fast Load Times
Overcome these common pain points:
Improve Conversion Rates
Align with Campaign Goals
Reduce Bounce Rates
Enhance User Trust

Compliance & Ad Policy Guidance

In the highly regulated senior living industry, adhering to advertising guidelines is critical for running effective and compliant campaigns. We specialize in navigating the complex landscape of ad policies across platforms like Google and Facebook, ensuring that your campaigns meet all legal and platform-specific requirements.

From managing sensitive content to ensuring adherence to ethical standards, our compliance strategies help you avoid ad rejections and account suspensions. By partnering with us, you can run campaigns confidently, knowing they align with both industry regulations and platform policies.
LegitScript Certification Support
Policy-Compliant Ad Creation
Sensitive Content Management
Ad Account Protection
Overcome these common pain points:
Avoid Ad Rejections
Prevent Account Suspensions
Gain Certification for Ads
Stay Ahead of Changing Policies

Call Tracking & Attribution

In the senior living industry, phone calls are often the most valuable conversions. Our call tracking and attribution solutions ensure you have full visibility into how your ads drive calls and inquiries. By using platforms like CallTrackingMetrics and CallRail, we can track every call back to its original ad source, giving you a clear picture of campaign performance.

Offline conversions are synced automatically, allowing for seamless reporting and optimization. Additionally, we utilize lead scoring to assign values to calls based on quality, helping you prioritize and better understand the impact of your advertising efforts.
Comprehensive Call Tracking
Offline Conversion Syncing
Lead Scoring
Detailed Attribution
Performance Reporting
Overcome these common pain points:
Track True ROI By Channel
Increase Conversion Rates
Improve Lead Quality
Gain Deeper Campaign Insights

Negative Keyword Strategy

Our curated negative keyword strategy is built on years of experience in the recovery industry, helping you avoid irrelevant searches and ensure your ad spend is focused where it matters most. With a pre-existing list of industry-specific negative keywords, we eliminate non-converting traffic from the start, saving you time and budget. This approach ensures that your ads are only shown to high-intent users, improving the overall effectiveness of your campaigns. As your campaigns grow, we continuously refine and expand the list to keep your strategy up to date with evolving trends.
Curated Industry-Specific Lists
Refined Targeting
Ongoing Optimization
Improved Lead Quality
Budget Maximization
Overcome these common pain points:
Leverage Proven Industry Insights
Reduce Wasted Ad Spend
Save Time and Resources
Increase Lead Quality

Innovative Campaign Strategies

Our advanced strategies focus on continuous optimization and leveraging cutting-edge AI tools to ensure your ads consistently outperform the competition. With our proprietary AI search term analysis tool, we provide deeper insights into keyword performance, helping to refine your targeting and boost conversions.

This data-driven approach, combined with iterative testing, allows us to fine-tune campaigns in real time, ensuring your ads stay relevant and effective. Our process maximizes your return on investment (ROI) by continuously adapting to market trends and consumer behavior, making sure your ads perform at their best.
AI-Powered Optimization
Dynamic Ad Adjustments
Predictive Analytics
Smart Bidding Strategies
Iterative Testing
Overcome these common pain points:
Refine Search Term Targeting
Stay Competitive in a Shifting Market
Reduce Manual Adjustments
Maximize Long-Term ROI

Negative Keyword Strategy

Our curated negative keyword strategy is built on years of experience in the recovery industry, helping you avoid irrelevant searches and ensure your ad spend is focused where it matters most. With a pre-existing list of industry-specific negative keywords, we eliminate non-converting traffic from the start, saving you time and budget. This approach ensures that your ads are only shown to high-intent users, improving the overall effectiveness of your campaigns. As your campaigns grow, we continuously refine and expand the list to keep your strategy up to date with evolving trends.
Curated Industry-Specific Lists
Refined Targeting
Ongoing Optimization
Improved Lead Quality
Budget Maximization
Overcome these common pain points:
Leverage Proven Industry Insights
Reduce Wasted Ad Spend
Save Time and Resources
Increase Lead Quality

Comprehensive Paid Ads Roadmaps & Audits

Our advanced strategies focus on continuous optimization and leveraging cutting-edge tools to ensure your ads consistently outperform the competition. With our proprietary keyword and performance analysis tools, we provide deeper insights into ad performance, helping to refine your targeting and boost conversions.

This data-driven approach, combined with iterative testing, allows us to fine-tune campaigns in real time. Our process maximizes your return on investment (ROI) by continuously adapting to market trends and consumer behavior, ensuring your campaigns remain relevant and effective.
Paid Advertising Roadmaps
Ad Performance Audits
Data Gathering & Analysis
Competitive Analysis
Targeting Opportunities
Projections & Planning
Overcome these common pain points:
Identify Campaign Inefficiencies
Plan for Long-Term Success
Optimize Targeting
Stay Competitive in the Market
Forecast Performance and Budget
WHO WE SERVE

Our Senior Living Marketing Expertise

Independent Living

Enhancing the visibility of independent living communities, showcasing vibrant, active lifestyles for seniors.

Assisted Living

Connecting families with supportive assisted living communities offering personalized care and enriching environments.

Memory Care

Highlighting memory care programs with targeted campaigns that showcase expertise in dementia and Alzheimer’s support.

Respite Care

Guiding families to short-term care solutions that provide support and peace of mind during transitions or breaks.

Continuing Care Retirement Communities (CCRCs)

Promoting CCRCs with integrated campaigns that highlight the benefits of a continuum of care within one community.

Rehabilitation Services

Driving awareness for senior rehabilitation programs that focus on post-acute care and wellness recovery.

Specialized Care

Showcasing specialized senior care services, from skilled nursing to palliative care, with campaigns that build trust and connection.

Community Events

Increasing engagement by marketing on-site events and activities that showcase the vibrancy and inclusivity of your senior living community.

Independent Living

Enhancing the visibility of independent living communities, showcasing vibrant, active lifestyles for seniors.

Assisted Living

Connecting families with supportive assisted living communities offering personalized care and enriching environments.

Memory Care

Highlighting memory care programs with targeted campaigns that showcase expertise in dementia and Alzheimer’s support.

Respite Care

Guiding families to short-term care solutions that provide support and peace of mind during transitions or breaks.

Continuing Care Retirement Communities (CCRCs)

Promoting CCRCs with integrated campaigns that highlight the benefits of a continuum of care within one community.

Rehabilitation Services

Driving awareness for senior rehabilitation programs that focus on post-acute care and wellness recovery.

Specialized Care

Showcasing specialized senior care services, from skilled nursing to palliative care, with campaigns that build trust and connection.

Community Events

Increasing engagement by marketing on-site events and activities that showcase the vibrancy and inclusivity of your senior living community.
Our Approach

Why Choose CB Senior Living for Your Marketing Needs?

There’s no one-size-fits-all solution in marketing. Achieving success in the senior living industry requires doing many things well, consistently, and cost-effectively. At CB Senior Living, we believe effective marketing is like a well-diversified investment portfolio—balanced, strategic, and purposeful.

However, we understand that over-diversification can dilute your impact. That’s why we focus on creating the right mix of tactics tailored specifically to your community’s unique goals and audience, ensuring every effort drives meaningful results.

The CB Senior Living Difference

Integrated Approach

We offer a comprehensive range of services, from paid search advertising and SEO to content creation, websites, videos and branding. This integration ensures a unified marketing strategy with more cohesion and less waste.

Specialist Expertise

Our team consists of real human specialists and cutting-edge tools, providing you with expert knowledge and precise execution across all marketing channels. You will always get the A team because that’s all we’ve got.

Cost-Effective Solutions

With CB Senior Living, you don’t have to worry about the high costs associated with building an in-house team. We offer a fixed, no-surprises flat fee, giving you access to a dynamic, flexible, and collaborative team at a fraction of the cost.

Focused Strategy

We believe in the power of focused investment. Our approach ensures that each marketing dollar is spent wisely, maximizing your ROI without unnecessary expenditure.

Consistency and Precision

Success in marketing comes from consistent and precise efforts. Our team works tirelessly to ensure that every campaign is executed flawlessly, driving the results you need to grow your business.

Momentum Starts Here

Increase Occupancy
Boost Your Online Presence
Generate Qualified Leads in Under 30 Days
Book a Conslutation
industry Experience & Results

Why Choose CB Senior Living?

Hundreds of senior living brands have trusted their marketing strategy to our team. Find out why our proven process has worked for them.
We combine our deep knowledge of the senior living industry with a reliable road map that’s been shown to work. Curious about how this could work for you? Book a free consultation to get started or explore some of our case studies.
More than a decade of senior living marketing experience
Expertise in serving communities of all sizes, from single locations to national brands
A team of seasoned marketing experts well-versed in the senior living industry
a Few Of Our Happy Customers:

Managing Partner
"Partnering with CB allowed us to grow exponentially and achieve real ROI."

CEO
"CB is the lifeblood of our business—we’d never leave them in a million years."

Director of Visitor Experience
"Our visitorship has skyrocketed since launching the new brand."

Founder
"CB captured the spirit of who we are with warmth and cultural understanding."

Digital Marketing Manager
"CB's support and expertise made even our complex build seamless."

Admissions & Marketing Director
"CB has significantly increased our revenue and footprint with honest, impactful marketing."

Director of Business Development
"Month after month, the numbers from CB continue to impress our entire leadership team."

Chief Sales Officer
"Their process is so organized, it takes the overwhelm out of complex projects."

Marketing Director
"The work Cardwell Beach has done for us has been absolutely impeccable."
free consultation

Make an Impact Today

There’s never been a better time to start working with our team to elevate your senior living community’s brand.
Getting started is seamless
Simply fill out the form, and we’ll be in touch to set up a free consultation. Let’s hit the ground running together.
Access additional resources
Can’t wait to get started? Opt in for our free guides or weekly senior living marketing tips with a single click.
Ask us anything
During your free consultation, you’ll speak with a specialist who understands the senior living industry. We’re ready to help you make an impact right away.

Main Contact Form

Name(Required)
Frequent Questions
(and answers)
You'll connect with a member of our team who knows your industry. We'll review a series of questions about your marketing strategy and long-term goals, as well as answer questions you may have about our process.
Our team was born in Brooklyn over a decade ago. Today, we are spread across the United States, with major hubs on the East Coast and West Coast. This nationwide presence allows us to offer localized insights and broad expertise.
Absolutely! You can subscribe to our weekly marketing tips newsletter. This way, you’ll receive ongoing insights and updates that can help you refine your strategy at your own pace. When you're ready, you can reach back out to us at any time.
crosschevron-downchevron-right