Solutions

Video Production

High-End, End-to-End Video Creation

Our video services are tailored specifically for senior living communities, offering a full range of options to showcase your facility, highlight your care offerings, and build trust with potential residents and their families.

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overview

We Make Video Creation Easy

Dozens of senior living communities trust us with their marketing strategy due to our comprehensive process, including ideation, high-quality production, animation, storytelling, and more. We develop creative concepts that resonate with families and potential residents, produce and film polished videos, create dynamic animations, and craft compelling narratives.

Our expert team also handles professional audio recording and editing, custom design and graphics, and meticulous video editing, ensuring a seamless, high-quality final product.

Whether you’re showcasing your community, highlighting resident stories, or telling your unique story, our videos are crafted to connect with your audience effectively.

End-to-End

We handle everything from concept to promotion, streamlining the process and ensuring cost-effective, high-quality results without the need for multiple vendors.

Tailored Production

We customize our team to fit your project’s needs, whether it’s videographers, voiceover artists, motion graphics designers, or animators.

Skilled Integration

Our cohesive team works together seamlessly to conceptualize, produce, and promote your video, delivering exceptional content that meets your goals.

Proven Strategies

Premium Video Concept, Production, and Promotion with CB Senior Living

Our diverse team of experts brings a wealth of skills and creativity to your project. From our Creative Directors, who craft compelling narratives and oversee visual direction, to our Producer, who ensures smooth production, each specialist plays a crucial role. Our Designers and Videographers create stunning visuals, while our Editors polish the final product. Voiceover Actors and Motion Graphic Designers add depth and dynamism, ensuring every project is engaging and impactful. We offer a variety of video services to meet your community’s unique needs:

Overview Videos

Drone Videos

Staff Interview Videos

Video Testimonials & Case Studies

Broadcast-Ready Commercials

Animated Videos

Virtual 360 Tours

Overview Videos

Our overview videos are designed to provide a comprehensive look at your senior living community, highlighting key areas with high-quality footage. We craft compelling narratives with scripted voiceovers and edited staff interviews, giving potential residents and their families an in-depth understanding of what makes your community unique. By incorporating drone videography, we offer a bird’s-eye view that captures the full scope of your environment, ensuring every aspect of your community is showcased in a visually engaging and informative way.

Provides a comprehensive facility showcase

Highlights key areas with engaging visuals

Creates a compelling narrative with voiceovers

Incorporates drone footage for unique perspectives

Builds a strong first impression

Overcome these common pain points:

Difficulty capturing the community’s full scope and appeal

Inconsistent messaging across different video segments

Lack of professional production quality

Inability to visually engage potential clients

Drone Videos

Our drone videos provide stunning aerial footage that captures the unique layout and surroundings of your community. Using state-of-the-art technology, we create visually compelling content that enhances your community’s appeal from above. Our expert drone videographers take care of every detail, from sun mapping and weather considerations to obtaining necessary flight permissions. The result is a captivating video that offers a fresh perspective, making your community stand out in the minds of potential residents.

Captures unique aerial perspectives

Enhances facility’s visual appeal

Highlights expansive layouts effectively

Utilizes cutting-edge drone technology

Ensures professional quality with detailed planning

Overcome these common pain points:

Limited perspectives that don’t capture the community’s layout

Outdated or unengaging visual content

Poor quality aerial footage due to lack of expertise

Difficulty in securing proper permissions and conditions for drone use

Staff Interview Videos

Staff interview videos are crucial for building trust and personal connections with potential residents and their families. Since staff expertise and compassion are key decision criteria, these videos allow families to “meet” your team without the need for in-person interactions. By showcasing the expertise and care of your staff, we help prospective residents feel more comfortable and confident in choosing your community. These videos are also a time-saving solution, ensuring that your staff’s schedules remain flexible while still making a strong impression.

Builds trust through personal connections

Showcases staff expertise and leadership

Saves time by minimizing in-person meetings

Conveys staff’s care and compassion

Strengthens client confidence in the facility

Overcome these common pain points:

Struggling to build trust without face-to-face interactions

Inadequate representation of staff expertise and leadership

Time constraints that limit in-person meetings with potential clients

Difficulty in conveying the personal touch and care provided by your staff

Video Testimonials & Case Studies

Our video testimonials and case studies are powerful tools for building credibility and trust. We capture authentic resident stories and success outcomes, providing potential residents and their families with real-life examples of the positive impact your community has had. These videos go beyond basic testimonials by delving into the details of each resident’s experience, offering in-depth insights that resonate emotionally with viewers. This approach not only builds trust but also demonstrates the effectiveness of your services and programs.

Builds credibility with real client stories

Demonstrates treatment effectiveness

Connects emotionally with prospective clients

Provides in-depth success insights

Enhances trust in the facility’s programs

Overcome these common pain points:

Lack of credibility and trustworthiness in marketing materials

Difficulty gathering impactful, real-life success stories

Challenges in effectively communicating the success of treatment

Inability to connect emotionally with prospective clients

Broadcast-Ready Commercials

Our broadcast-ready commercials are crafted to capture attention and make an impact on platforms like YouTube, Hulu, and TV. We create high-impact advertisements that resonate with a broad audience, delivering your message with clarity and power. These commercials are designed to be visually engaging and consistent with your brand identity, ensuring that your senior living community stands out in a competitive market. From concept to production, we ensure that your commercials are polished and ready for broadcast.

Captures attention on competitive platforms

Delivers clear, impactful messaging

Consistent branding across channels

Ensures high production quality

Reaches broad audiences effectively

Overcome these common pain points:

Difficulty in capturing audience attention on competitive platforms

Inconsistent branding across different advertising channels

High production costs without guaranteed reach

Struggles with creating content that resonates with a broad audience

Animated Videos

Our animated videos are an excellent way to enhance your on-site content, such as blog posts, articles, and informational materials. These animations help break down complex ideas and present them in an engaging, easy-to-understand format. By incorporating dynamic visuals and clear explanations, animated videos not only increase user engagement but also boost momentum for your content, making your community’s message more impactful and memorable. Additionally, they improve on-site SEO by enhancing the customer experience and sending positive signals to Google about time spent on-site.

Simplifies complex concepts engagingly

Boosts on-site content momentum

Enhances user engagement with dynamic visuals

Strengthens SEO by improving user experience

Maintains consistent visual branding

Overcome these common pain points:

Challenges in explaining complex concepts clearly and engagingly

Low engagement with text-based content alone

Difficulty maintaining audience interest over time

Inconsistent visual style with other content forms

Virtual 360 Tours

Virtual 360 tours offer an immersive experience that allows prospective residents and their families to explore your community from the comfort of their homes. These tours provide a comprehensive view of your environment, showcasing everything from common areas to private rooms. By offering a virtual tour, you not only enhance engagement but also make a strong first impression on potential residents. Additionally, virtual tours are excellent for your Google Business Profile, helping you stand out and offering users on Google Maps a premium experience that differentiates you from competitors.

Offers an immersive, remote facility exploration

Showcases all facility areas in detail

Engages out-of-town clients effectively

Creates a strong first impression

Enhances visibility on Google and differentiates your facility

Overcome these common pain points:

Limited opportunities for out-of-town clients to visit

Difficulty fully showcasing the facility’s environment and amenities

Challenges in making a strong first impression

Low engagement with static or traditional content

WHO WE SERVE

Our Senior Living Marketing Expertise

Independent Living

Enhancing the visibility of independent living communities, showcasing vibrant, active lifestyles for seniors.

Assisted Living

Connecting families with supportive assisted living communities offering personalized care and enriching environments.

Memory Care

Highlighting memory care programs with targeted campaigns that showcase expertise in dementia and Alzheimer’s support.

Respite Care

Guiding families to short-term care solutions that provide support and peace of mind during transitions or breaks.

Continuing Care Retirement Communities (CCRCs)

Promoting CCRCs with integrated campaigns that highlight the benefits of a continuum of care within one community.

Rehabilitation Services

Driving awareness for senior rehabilitation programs that focus on post-acute care and wellness recovery.

Specialized Care

Showcasing specialized senior care services, from skilled nursing to palliative care, with campaigns that build trust and connection.

Community Events

Increasing engagement by marketing on-site events and activities that showcase the vibrancy and inclusivity of your senior living community.