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Websites & Landing Pages

First impressions matter—our websites build trust and drive action.
Your website is often the first interaction families have with your senior living community. It’s crucial that your website not only reflects the trust, warmth, and care your community provides but also drives meaningful engagement and actionable results.
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overview

Empowering Senior Living Communities with Conversion-Driven Digital Solutions

In the senior living industry, digital presence is more than just a website—it’s a vital connection to families seeking care for their loved ones. Our tailored, conversion-driven solutions empower senior living communities to not only engage visitors but also turn their interest into meaningful action. By combining innovative design, targeted strategies, and advanced optimization, we help you build a digital foundation that supports your mission and drives real results.

Conversion-Focused Design

Our approach combines striking visual design with conversion-focused strategies. Every website and landing page we create is built to guide families toward taking the next step, whether that’s scheduling a tour, requesting more information, or exploring your services.

Tailored Landing Pages

Boost your advertising performance with high-converting landing pages that align with your specific campaigns. These pages are designed to turn clicks into inquiries, providing a seamless transition from ad to action.

Mobile & SEO Optimized

With more families accessing information on mobile devices, our websites are fully optimized for mobile to ensure accessibility and ease of use. We also integrate advanced SEO strategies to increase visibility, ensuring that your community ranks well in search results.

Customizable and Scalable Solutions

Whether you need a comprehensive website overhaul or a series of focused landing pages, our solutions are tailored to meet your unique needs. Our development process is efficient and adaptable, allowing us to scale up or down based on your requirements.
Proven Strategies

Premium Website & Landing Page Development at CB Senior Living

We specialize in creating high-performing websites and landing pages that are not only visually stunning but also strategically engineered for conversion. Our proven strategies include:
User Experience (UX) Optimization
Mobile-First Responsive Design
Custom Wordpress Development
Lead Capture and CRM Integration
Advanced Analytics and Conversion Rate Optimization
Speed and Performance
ADA Compliance and Accessibility
Post-Launch Support

User Experience (UX) Optimization

We understand that a positive user experience is key to keeping visitors engaged and driving inquiries. Our UX optimization approach focuses on creating intuitive, user-friendly interfaces that make navigation effortless and interactions meaningful.

By refining every touchpoint, we ensure that your website not only looks great but also delivers results for families seeking senior living solutions.
Seamless Navigation
Clear Call-to-Actions
Responsive Design
Optimized Load Times
Accessibility
Overcome these common pain points:
Increase conversion rates
Enhance mobile usability
Reduce high bounce rates
Improve search engine rankings

Mobile-First Responsive Design

With the majority of families accessing websites via mobile devices, adopting a mobile-first approach is essential. Our responsive design ensures that your website delivers an optimal viewing experience across all devices, from smartphones to desktops.

By focusing on mobile-first design, we prioritize accessibility, usability, and performance, creating a seamless experience that adapts to any screen size.
Optimized for All Devices
Touch-Friendly Navigation
Adaptive Layouts
Fast Load Times on Mobile
Enhanced Accessibility
Overcome these common pain points:
Improve mobile user engagement
Reach a broader audience
Reduce mobile bounce rates
Future-proof your website

Custom Wordpress Development

Your website should be as unique as your community, and that’s where custom development comes in. We specialize in creating tailored solutions that perfectly align with your goals and brand identity.

Our custom development approach allows for limitless flexibility, ensuring that your website not only meets your current needs but is also scalable for future growth. Whether you need unique features, integrations, or a completely bespoke design, we build websites that are designed to evolve with your senior living community.
Tailored Solutions
Scalable Architecture
Seamless Integrations
Unique Features
Brand Consistency
Overcome these common pain points:
Differentiate from competitors
Maintain brand consistency
Accommodate future growth
Streamline operations

Lead Capture and CRM Integration

Capturing inquiries and managing follow-ups effectively is essential for senior living communities. Our lead capture and CRM integration solutions ensure seamless data flow, allowing you to track and nurture leads with precision.

From customizable lead forms to automated follow-ups, we optimize every step of the process to improve customer segmentation and ensure no opportunity is missed.
Seamless Data Flow
Customizable Lead Forms
Automated Follow-Ups
Improved Customer Segmentation
Experience with Salesforce, Kipu, Zoho and more
Overcome these common pain points:
Reduce lead leakage
Improve targeted marketing
Optimize marketing strategies
Streamline sales processes

Advanced Analytics and Conversion Rate Optimization (CRO)

Understanding your website’s performance and optimizing it for conversions are key to maximizing your return on investment.

Our advanced analytics and CRO services provide deep insights into user behavior, helping you identify what’s working and what needs improvement. By leveraging data-driven strategies, we fine-tune your website to turn visitors into inquiries, continuously testing and refining elements to ensure the highest possible conversion rates.
In-Depth User Insights
A/B Testing
Funnel Optimization
Custom Reporting Dashboards
Data-Driven Decision Making
Overcome these common pain points:
Increase conversion rates
Maximize ROI on marketing spend
Identify bottlenecks in the funnel
Make informed business decisions

Speed and Performance

In today’s fast-paced digital world, speed is crucial for retaining visitors and ensuring a positive user experience.

Our websites are engineered to deliver exceptional performance, with quick load times across all devices. By prioritizing speed, we help you create an efficient and satisfying experience that keeps users engaged and reduces the likelihood of them leaving your site prematurely.
Optimized Load Times
Efficient Code
Content Delivery Networks (CDN)
Server Optimization
Advanced Caching Strategies
Overcome these common pain points:
Improve site load time
Enhance SEO rankings
Improve user satisfaction
Boost mobile performance

ADA Compliance and Accessibility

Ensuring that your website is accessible to everyone, including individuals with disabilities, is not just a legal requirement—it’s a commitment to inclusivity and excellent user experience.

Our approach to ADA compliance and accessibility involves making your website usable for all people, regardless of their abilities or impairments. By integrating accessible design elements and following best practices for compliance, we help you reach a broader audience while mitigating legal risks.
Inclusive Design
Compliance with WCAG Standards
Accessible Navigation
User-Friendly Interfaces
Overcome these common pain points:
Reach a wider audience
Improve brand reputation
Mitigate legal risks
Enhance user experience for all

Post-Launch Support

We don’t just build your website and walk away. We understand that maintaining and optimizing your website is crucial for long-term success.

That’s why our post-launch support services are designed to keep your website performing at its peak. From regular updates and performance enhancements to ongoing training for your team, we’re here to ensure your digital presence remains effective and up-to-date.
Regular Updates
Performance & Uptime Monitoring
Bug Fixes & Enhancements
Team Training & Documentation
Scalable Support Plans
Overcome these common pain points:
Improve site load time
Enhance SEO rankings
Improve user satisfaction
Boost mobile performance
WHO WE SERVE

Our Senior Living Marketing Expertise

Independent Living

Enhancing the visibility of independent living communities, showcasing vibrant, active lifestyles for seniors.

Assisted Living

Connecting families with supportive assisted living communities offering personalized care and enriching environments.

Memory Care

Highlighting memory care programs with targeted campaigns that showcase expertise in dementia and Alzheimer’s support.

Respite Care

Guiding families to short-term care solutions that provide support and peace of mind during transitions or breaks.

Continuing Care Retirement Communities (CCRCs)

Promoting CCRCs with integrated campaigns that highlight the benefits of a continuum of care within one community.

Rehabilitation Services

Driving awareness for senior rehabilitation programs that focus on post-acute care and wellness recovery.

Specialized Care

Showcasing specialized senior care services, from skilled nursing to palliative care, with campaigns that build trust and connection.

Community Events

Increasing engagement by marketing on-site events and activities that showcase the vibrancy and inclusivity of your senior living community.

Independent Living

Enhancing the visibility of independent living communities, showcasing vibrant, active lifestyles for seniors.

Assisted Living

Connecting families with supportive assisted living communities offering personalized care and enriching environments.

Memory Care

Highlighting memory care programs with targeted campaigns that showcase expertise in dementia and Alzheimer’s support.

Respite Care

Guiding families to short-term care solutions that provide support and peace of mind during transitions or breaks.

Continuing Care Retirement Communities (CCRCs)

Promoting CCRCs with integrated campaigns that highlight the benefits of a continuum of care within one community.

Rehabilitation Services

Driving awareness for senior rehabilitation programs that focus on post-acute care and wellness recovery.

Specialized Care

Showcasing specialized senior care services, from skilled nursing to palliative care, with campaigns that build trust and connection.

Community Events

Increasing engagement by marketing on-site events and activities that showcase the vibrancy and inclusivity of your senior living community.
Our Approach

Why Choose CB Senior Living for Your Marketing Needs?

There’s no one-size-fits-all solution in marketing. Achieving success in the senior living industry requires doing many things well, consistently, and cost-effectively. At CB Senior Living, we believe effective marketing is like a well-diversified investment portfolio—balanced, strategic, and purposeful.

However, we understand that over-diversification can dilute your impact. That’s why we focus on creating the right mix of tactics tailored specifically to your community’s unique goals and audience, ensuring every effort drives meaningful results.

The CB Senior Living Difference

Integrated Approach

We offer a comprehensive range of services, from paid search advertising and SEO to content creation, websites, videos and branding. This integration ensures a unified marketing strategy with more cohesion and less waste.

Specialist Expertise

Our team consists of real human specialists and cutting-edge tools, providing you with expert knowledge and precise execution across all marketing channels. You will always get the A team because that’s all we’ve got.

Cost-Effective Solutions

With CB Senior Living, you don’t have to worry about the high costs associated with building an in-house team. We offer a fixed, no-surprises flat fee, giving you access to a dynamic, flexible, and collaborative team at a fraction of the cost.

Focused Strategy

We believe in the power of focused investment. Our approach ensures that each marketing dollar is spent wisely, maximizing your ROI without unnecessary expenditure.

Consistency and Precision

Success in marketing comes from consistent and precise efforts. Our team works tirelessly to ensure that every campaign is executed flawlessly, driving the results you need to grow your business.

Momentum Starts Here

Increase Occupancy
Boost Your Online Presence
Generate Qualified Leads in Under 30 Days
Book a Conslutation
industry Experience & Results

Why Choose CB Senior Living?

Hundreds of senior living brands have trusted their marketing strategy to our team. Find out why our proven process has worked for them.
We combine our deep knowledge of the senior living industry with a reliable road map that’s been shown to work. Curious about how this could work for you? Book a free consultation to get started or explore some of our case studies.
More than a decade of senior living marketing experience
Expertise in serving communities of all sizes, from single locations to national brands
A team of seasoned marketing experts well-versed in the senior living industry
a Few Of Our Happy Customers:

Managing Partner
"Partnering with CB allowed us to grow exponentially and achieve real ROI."

CEO
"CB is the lifeblood of our business—we’d never leave them in a million years."

Director of Visitor Experience
"Our visitorship has skyrocketed since launching the new brand."

Founder
"CB captured the spirit of who we are with warmth and cultural understanding."

Digital Marketing Manager
"CB's support and expertise made even our complex build seamless."

Admissions & Marketing Director
"CB has significantly increased our revenue and footprint with honest, impactful marketing."

Director of Business Development
"Month after month, the numbers from CB continue to impress our entire leadership team."

Chief Sales Officer
"Their process is so organized, it takes the overwhelm out of complex projects."

Marketing Director
"The work Cardwell Beach has done for us has been absolutely impeccable."
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Make an Impact Today

There’s never been a better time to start working with our team to elevate your senior living community’s brand.
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Simply fill out the form, and we’ll be in touch to set up a free consultation. Let’s hit the ground running together.
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During your free consultation, you’ll speak with a specialist who understands the senior living industry. We’re ready to help you make an impact right away.

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Frequent Questions
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You'll connect with a member of our team who knows your industry. We'll review a series of questions about your marketing strategy and long-term goals, as well as answer questions you may have about our process.
Our team was born in Brooklyn over a decade ago. Today, we are spread across the United States, with major hubs on the East Coast and West Coast. This nationwide presence allows us to offer localized insights and broad expertise.
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